"Prime is a revelatory account of the pursuit of love and lust and all the thrills and tears encountered along the way. Schwartz proves herself to be an exemplary chronicler of her deliciously sensuous life, self-aware, self-critical, self-mocking. She ventures fearlessly into erotic territory where few writers dare tread in print and produces a sultry memoir with many revelations and inspirations for both women and men. Oh, Pepper, spicy Pepper, how we know you now!"

- John Marshall, Seattle Post-Intelligencer Book Critic
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"Dr. Pepper Schwartz’s book is well worth reading if only for the description of the four-hand massage she received in Bali. I postponed calling my travel agent until I took in the rest of Prime where good sense, clarity of purpose, absence of shame or embarrassment and wise caveats rule. Thank you, Dr. Pepper.”

- Jane Juska, author of A Round-Heeled Woman

“Schwartz, a sociologist at the University of Washington and sex and relationship adviser (The Great Sex Weekend) starts off with a question she had to ask herself: what should a woman do when she’s suddenly single again after 23 years of marriage, hoping for another long-term relationship, or at least sex and companionship? “I feel as sexually alive as I did when I was 25, but the number and availability of men for me has changed,” Schwartz writes. Her candid and sexy memoir, targeted toward women in their 40s, 50s and 60s, is both a highly entertaining sexual autobiography and an account of her romantic liaisons in the five years after her divorce. The book is an unusual and appealing mixture of realistic dating tips and shrewd relationship advice interspersed with cautionary tales of Schwartz’s rocky relationships with a succession of alpha males. Despite the continuing thud of her romantic disappointments, Schwartz doesn’t regret the risks she took. Ultimately, she learns to savor the pleasure of just being alive in her own body. For someone who admits that she can let her “hormones create fake intimacy” in her relationships, it’s nice to see Schwartz finally enjoying an authentic relationship with herself.”
 

- Publishers Weekly (June, 2007)

"Sexologist Schwartz (sociology, Univ. of Washington; The Great Sex Weekend; Peer Marriage) candidly studies her own dating life and sexual encounters after the breakup of her 23-year marriage. Her book reads like a diary of sexual flings followed by several pages in each chapter of well-grounded analysis of particular issues, e.g., anger, finances, controlling personalities, and lack of commitment. Schwartz's story and advice are directed at the newly divorced or widowed—mature women who are beginning to date again. Potential readers should be forewarned that the very conservative may not appreciate her advice about sexual activities outside marriage relationships. While she is an advocate of women's sexual freedom, she is also cognizant that her path may not be another's. While this reviewer was somewhat hesitant about the subject, the author's engaging writing style makes the book a page-turner. Along with the beautiful travelog descriptions, it features important statements about women of a certain age living their lives to the fullest."

-Margaret Cardwell, Christian Brothers Univ. Lib., Memphis. Library Journal

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