"Sex can be just gorgeous—and sometimes it is the most beautiful thing that can happen between a man and a woman. But don't you also think that it can be just practical? Like when you're hungry and don't want a three-course meal with wine, music, and ambience; you just want a sandwich. You don't love the sandwich. You don't hate the sandwich. You just want to eat the sandwich and feel satisfied."
Dr. Pepper Schwartz has been a sex expert for over three decades. As a sociology professor at the University of Washington since 1972, she has answered thousands of student's questions about their sexual lives, and as an author, columnist, dating expert at Perfectmatch.com and TV personality she has brought her research and wisdom to men and women of every age, race and background. She has always encouraged people to embrace their sexual appetites, and her wit and wisdom have helped many people make important decisions about their sexual and romantic lives.

However, as we all know, it is one thing to know what to do, and another to be faced with new decisions in your own life. When her own situation changed, and she became a single woman after twenty three years of marriage, she had to reevaluate her own sexual philosophy and discover how sex and dating would work for her at a unique time in her life.

The famous researchers, Masters and Johnson, concluded that if you never stop having sex, you can continue to have it way into old age.  Pepper enthusiastically supports the idea that sex should always be a part of one's life, but the transition from divorced to dating requires some reinvention in order to be back on the market.  Prime is the story of the effort it takes her to make that transition and the early chapters of the book show what it takes to get back in physical, emotional and spiritual shape so that she can meet worthy and available men.  Ideally, she wants to have a serious relationship. If that isn't in the cards, she still wants sex and companionship.  The big question is: while she feels as sexually alive as she did when she was twenty-five, how is she going to meet the kind of men she wants to know?  The number and the availability of eligible men has changed.   So how do you look for a life partner after fifty and enjoy sexual adventures along the way?

Prime is Dr. Pepper's response to this question.  It's her story of exploration -- sex, adventure and romance -- spread out like a road map for women of every age. However, even as she is telling her own tale, she doesn't forget to exercise her talent for advice.  If you are looking for tips on how to wake up a tired sex life, start a new relationship, figure out how to conquer cyber-dating, have great sexual adventures like having a four handed massage with two beautiful men, or fall in love with the right person for you, Prime can be your guide.

Pepper is on a mission. This book is not just about her own search for love and sexual pleasure; it is also about encouraging a full sexual life for all women, whatever age they might be. She believes in living life to the fullest.  Calling for a brave and creative reevaluation of what is possible in the second half of women’s lives, Prime invites every woman to develop and maintain her sexuality. She hopes Prime will inspire and guide women to take risks and go after what they want -- whether it is a sexual adventure or a passionate and loving relationship.


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